MASIELLO, Barbara
MASIELLO, Barbara
Dipartimento di Scienze Politiche
"Tell me the good of your territory: exploring corporate heritage enhancement and storytelling as elements of destination marketing"
2023 Garofano, A.; Masiello, B.; Izzo, F.; Bonetti, E.
Attracting R&D foreign direct investment through an evolutionary model of place marketing. The case of Ireland
2014 Bonetti, Enrico; Masiello, Barbara
Attracting R&D Foreign Direct Investments: An Interpretative Model for the Policy Agenda
2014 Bonetti, Enrico; Masiello, Barbara
Attracting R&D foreign direct investments: an interpretative model for the policy maker agenda
2014 Bonetti, Enrico; Masiello, Barbara
Banking Foundations and the CSR of Italian Listed Banks: The Case of Monte Dei Paschi di Siena
2013 Moscariello, Nicola; Masiello, Barbara
Bicicletta e turismo in Italia. Un processo co-evolutivo.
2021 Izzo, F.; Ferraretto, A.; Bonetti, E.; Masiello, B.
Book influencer: dalla passione per i libri ad una nuova professione in ambito culturale. Evidenze da un caso esplorativo
2020 Garofano, A.; Izzo, F.; Masiello, B.; Bonetti, E.
Building, managing and promoting place brands
2012 Bonetti, Enrico; Masiello, Barbara
Churn Prediction in Telecommunication by Boosting Regression Models
2012 Della Valle, E; Lombardo, Rosaria; Masiello, Barbara; Kon, S; Ernorio, A.
Client involvement and innovation in Creative-Intensive Business Services: a framework for exploring co-innovation in advertising agency-client relationships
2013 Marasco, A; Masiello, Barbara; Izzo, Francesco
Co-creation in creative services: The role of client in advertising agencies’ innovation
2013 Masiello, Barbara; Marasco, A.; Izzo, Francesco
Co-innovation in Creative Intensive Business Services: the Role of Clients in Advertising Agencies’ Innovation Processes
2011 Masiello, Barbara; Marasco, A; Izzo, Francesco
Customer interaction and innovation in Creative-Intensive Business Services: a framework for exploring co-innovation in advertising agency-client relationships
2011 Marasco, A; Masiello, Barbara; Izzo, Francesco
Destination branding through storytelling: the role of entrepreneurs in the development of industrial tourism
2021 Garofano, A.; Izzo, Francesco; Bonetti, E.; Masiello, B.
Dinamiche strutturali, relazionali e cognitive nelle reti interorganizzative per l’innovazione
2011 Masiello, Barbara
Eventi e strategie di marketing territoriale. Gli attori, i processi e la creazione di valore
2017 Bonetti, Enrico; Cercola, Raffaele; Izzo, Francesco; Masiello, Barbara
Eventi, marchi territoriali e strategie di comunicazione
2010 Masiello, Barbara; Izzo, Francesco
Eventi, marketing territoriale e strategie di comunicazione (Capitolo Quinto)
2010 Izzo, Francesco; Masiello, Barbara
Exploring Clients’ Role in The Innovation Of Advertising Services: An European Survey
2014 Masiello, Barbara; Marasco, A.; Izzo, Francesco; Amato, U.
Exploring Role and Characteristics of Clients in Promoting (or Hindering) Advertising Agencies’ Multidimensional Innovation
2020 Masiello, Barbara; Marasco, Alessandra; Izzo, Francesco; Amato, Umberto