This chapter presents an overview of the current literature landscape on inclusive marketing through a systematic literature review. Their study explores the emergence and evolution of this topic in recent years, highlighting and debating key theoretical thematic areas of investigation and the main findings in the research.
MAPPING THE THEORETICAL LANDSCAPE OF INCLUSIVE MARKETING
Barbara Masiello
;Antonella Garofano;Sabrina Celestino
2026
Abstract
This chapter presents an overview of the current literature landscape on inclusive marketing through a systematic literature review. Their study explores the emergence and evolution of this topic in recent years, highlighting and debating key theoretical thematic areas of investigation and the main findings in the research.File in questo prodotto:
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