This chapter discusses the renowned best practice of Fenty Beauty, showing how the company responded to and met the demand for diversity, describing the strategies it employed to achieve a dimension perceived as authentic by customers, and examining the impact of its marketing actions on consumer behaviour and market dynamics.
The Shades of Beauty and Inclusivity in Cosmetics: The Fenty Beauty Case
B. Masiello
;
2026
Abstract
This chapter discusses the renowned best practice of Fenty Beauty, showing how the company responded to and met the demand for diversity, describing the strategies it employed to achieve a dimension perceived as authentic by customers, and examining the impact of its marketing actions on consumer behaviour and market dynamics.File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
