Moving Beyond Inclusive Marketing and Unleashing the Power of Culturally Relevant Marketing Using Tolu Oke’s “DEI Pyramid.” A Conversation with Tolulope Oke

This work critically examines the cultural foundations of inclusive marketing, highlighting how an effective strategy must address multiple levels and types of barriers that can impede truly impactful DEI efforts, including personal, systemic, and institutional obstacles. Only if they adopt a systematic and “layer-by-layer” approach to Beliefs, Processes, and Commitment can the organisations build credibility that leads to genuine, sustainable progress in terms of social inclusion.