Strategie di innovazione nelle imprese creative di servizi

During the last years, an increasing attention has been devoted by institutions, managers and academics to the creative industries as well as to the creative economy. However, the main focus has been on cultural organizations, while, with few exceptions, the creative services and the complex innovation processes therein have been neglected. In order to contribute to fill this gap, the authors draw on different streams of research to develop a conceptual framework that posits four interdependent dimensions of innovation: expressive, strategic, experiential and organizational innovation. Each dimension of the model implies the existence of internal or external collaboration networks that involve different actors: the users, the audience, the competitors, the creative team. Then, this work proposes an extended interpretation of the innovation construct, in so providing a theoretical contribution useful to better explain and manage the complex innovative processes that take shape in the creative services, and also suggesting new directions for future research.