Governing Fintech for sustainable development: evidence from Italian banking system

Customer satisfaction has been traditionally the main goal for managers. Focusing on the banking industry, the importance of this concept is even greater because of the increasing focus of banks on mobile services to reach out to a larger set of customers. To investigate user’s behavior in a Fintech context, this study aim to focus on two relevant issues: service quality and perceived risk. For the purpose, the authors integrated a technology quality-based model with a green image perspective to investigate the impact on customer satisfaction in Fintech users. The authors find that some of quality services factors impact on user satisfaction as well as the trust in Fintech providers. Moreover, the empirical findings highlight that the importance of a green reputation in Fintech providers from the perspective of consumer as it enhances both the trust and the satisfaction in internet banking services offered. It is needed to highlight that the most important thing for a Fintech provider is to secure loyalty and to be sustainable in a green perspective. The authors found that trust and green image give great influence on use intention. Therefore, it is most important for financial providers to develop financial products with trust and e-loyalty in mind.