The design process in the creation of goods in the fashion sector is born in environments in which the relational dynamic has been created for developing in terms of networks among the different stakeholders of the production, training and distribution system. The social and cultural impact of the commodity-goods, at the center of a system of relationships promoted by ICT, introduces new organizational models in all phases of value creation processes. The fashion system acts on the new design oriented processes aiming at the realization of experiences that can be continuously updated with reference to knowledge-based goods. The model to be adopted starts from the need to share expectations and desires and corresponds to a system of relationships that results in a "decentralized model of production, distribution and consumption". The goods are the expression of the commitment of the individual, it needs to develop 'profitable' local production conditions; capabilities are identified, opportunities are made to transform into new forms of commitment and thanks to the creation and availability of new methods of production systems, they deploy their value through the "cognitive chain" (Rullani 2004) in multifunctional networks. The manufacturing, training and research structure in the fashion productive territories of southern Italy, particularly in the Campania region, is configured as a hypothetical 'area-system' where an aggregative logic is established that favors dialogue and cooperation among the actors. The local advanced organizational model focuses on the availability of specific and distinguishable resources, aware of the fact that it facilitates the creation of innovative activities that, if integrated into production systems, would avoid cost competition. The centrality of the interaction among the production, training and research systems are essential to introduce knowledge-based innovation, through investigation, analysis and listening the goal is to relaunch local production or imagine new productions increasingly performing, the interaction is translated into a clear process of identification of capabilities.
Fashion Inspired Model. Advanced organizational model and new knowledge-based goods
Maria Antonietta SBORDONE
;Patrizia RANZO
2019
Abstract
The design process in the creation of goods in the fashion sector is born in environments in which the relational dynamic has been created for developing in terms of networks among the different stakeholders of the production, training and distribution system. The social and cultural impact of the commodity-goods, at the center of a system of relationships promoted by ICT, introduces new organizational models in all phases of value creation processes. The fashion system acts on the new design oriented processes aiming at the realization of experiences that can be continuously updated with reference to knowledge-based goods. The model to be adopted starts from the need to share expectations and desires and corresponds to a system of relationships that results in a "decentralized model of production, distribution and consumption". The goods are the expression of the commitment of the individual, it needs to develop 'profitable' local production conditions; capabilities are identified, opportunities are made to transform into new forms of commitment and thanks to the creation and availability of new methods of production systems, they deploy their value through the "cognitive chain" (Rullani 2004) in multifunctional networks. The manufacturing, training and research structure in the fashion productive territories of southern Italy, particularly in the Campania region, is configured as a hypothetical 'area-system' where an aggregative logic is established that favors dialogue and cooperation among the actors. The local advanced organizational model focuses on the availability of specific and distinguishable resources, aware of the fact that it facilitates the creation of innovative activities that, if integrated into production systems, would avoid cost competition. The centrality of the interaction among the production, training and research systems are essential to introduce knowledge-based innovation, through investigation, analysis and listening the goal is to relaunch local production or imagine new productions increasingly performing, the interaction is translated into a clear process of identification of capabilities.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
