This paper analyses the non-symmetrical association among some key-words in a food context, given the European countries and gender of participants to a survey. The aim is to understand the meaning of the food concepts traditional and innovation associated to selected key-words in cross-cultural marketing. For studying the association among three categorical variables, usually, one can refer to Pearson’s three-way statistic, but in case of non-symmetrical association we prefer to consider Marcotorchino’s three-way predictability index and its related CM-statistic. Doing so, we present a generalisation of threeway non-symmetrical correspondence analysis to portray the predictability of food concepts given the knowledge of participants’country and gender
Analysis of three-way non-symmetrical association of food concepts in cross-cultural marketing (online 2018)
Lombardo Rosaria
Methodology
;
2019
Abstract
This paper analyses the non-symmetrical association among some key-words in a food context, given the European countries and gender of participants to a survey. The aim is to understand the meaning of the food concepts traditional and innovation associated to selected key-words in cross-cultural marketing. For studying the association among three categorical variables, usually, one can refer to Pearson’s three-way statistic, but in case of non-symmetrical association we prefer to consider Marcotorchino’s three-way predictability index and its related CM-statistic. Doing so, we present a generalisation of threeway non-symmetrical correspondence analysis to portray the predictability of food concepts given the knowledge of participants’country and genderI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
