GAROFANO, Antonella
GAROFANO, Antonella
Dipartimento di Economia
"Il tempo è lo specchio dell’eternità". Strategie e strumenti di heritage marketing nelle imprese longeve italiane
2016 Riviezzo, A.; Garofano, A.; Napolitano, M. R.
"Tell me the good of your territory: exploring corporate heritage enhancement and storytelling as elements of destination marketing"
2023 Garofano, A.; Masiello, B.; Izzo, F.; Bonetti, E.
A Shared History for a Shared Project: Using Storytelling and Collaborative Relationships to Launch a New Product
2013 Garofano, A.; Riviezzo, A.
A stakeholder approach to heritage marketing strategy
2018 Riviezzo, A.; Garofano, A.; Napolitano, M. R.
Accessing external networks: the role of firm's resources and entrepreneurial orientation.
2018 Riviezzo, A.; Garofano, A.
Assessing SMEs international performance: the role of different strategic orientations, entrepreneur’s characteristics and environmental conditions
2013 Riviezzo, A.; Garofano, A.
Book influencer: dalla passione per i libri ad una nuova professione in ambito culturale. Evidenze da un caso esplorativo
2020 Garofano, A.; Izzo, F.; Masiello, B.; Bonetti, E.
Community market e coopetition. Il caso Microgame-People’s Poker
2012 Garofano, A.; De Nisco, A.
Corporate Heritage Marketing. Using the past as a strategic asset
2021 Riviezzo, A.; Garofano, A.; Napolitano, M. R.
Destination branding through storytelling: the role of entrepreneurs in the development of industrial tourism
2021 Garofano, A.; Izzo, Francesco; Bonetti, E.; Masiello, B.
Disability and marketing: a bibliometric analysis and systematic literature review
2024 Celestino, Sabrina; Garofano, Antonella; Masiello, Barbara; Izzo, Francesco; Bonetti, Enrico
Entrepreneurial Orientation and Market Orientation in SMEs: an explorative study
2013 Riviezzo, A.; Napolitano, M. R.; Garofano, A.
Entrepreneurial Orientation, Market Orientation and International Performance: Assessing the Moderating Role of Domestic Environment
2015 Riviezzo, A.; Garofano, A.; Balboni, B.
Exploiting corporate heritage to enhance corporate culture and corporate entrepreneurship
2019 Riviezzo, A.; Garofano, A.; Napolitano, M. R.
Exploring the collective dimension of agricultural entrepreneurship: the case of a wine cooperative in Italy
2022 Garofano, A.
Franchising e comunicazione integrata di marketing. Il caso Carpisa
2012 De Nisco, A.; Garofano, A.
From industrial heritage to living industry tourism. An explorative study in Italy
2017 Garofano, A.; Riviezzo, A.; Napolitano, M. R.
From words to deeds: are Italian universities changing their discursive practices to promote entrepreneurship?
2015 Riviezzo, A.; Napolitano, M. R.; Garofano, A.
Heritage marketing nelle imprese longeve italiane: una visione processuale.
2017 Garofano, A.; Riviezzo, A.; Napolitano, M. R.
Heritage Marketing. Come aprire lo scrigno e trovare un tesoro
2018 Napolitano, M. R.; Riviezzo, A.; Garofano, A.