RHITA. Un ecosistema made in Italy per una moda oltre i territori.

'Made in Italy' is more than just a label of origin; it is a cultural construct rooted in craftsmanship, history and creativity. Italian fashion embodies this blend of tangible and intangible values, shaping perceptions of beauty and style. The RHITA project, funded by the PRIN PNRR, unites five universities (the University of Campania, the Polytechnic of Milan, the IUAV University of Venice, the University of Florence, and the University of Siena) to study the transformation of the fashion industry by integrating education, design, production, and communication. By promoting circularity, innovation, and digital inclusivity, RHITA aims to establish a collaborative network that transcends geographical boundaries.