Intelligenza Artificiale, beni culturali e turismo: prospettive legislative nazionali e regionali

Artificial intelligence is transforming the cultural heritage and tourism sectors, offering innovative tools for the enhancement, management, and enjoyment of heritage assets. This study examines the European, national, and regional regulatory frameworks, with a particular focus on Campania, highlighting legislative gaps and proposing solutions for an ethical and su stainable integration of A.I. The article explores the balance between in novation and rights protection, emphasizing challenges related to privacy, profiling, and the preservation of cultural authenticity. Finally, it outlines legislative perspectives to promote a responsible and informed use of AI in cultural and tourism development.