La cucina italiana tra le ambizioni Unesco e i rischi dell’Italian Sounding

Italian cuisine between UNESCO ambitions and the risks of Italian Sounding – The success of Made in Italy allows Italian culture to penetrate everywhere. In particular, the agri-food sector stands out for its fame and diffusion on foreign markets. To enhance the “know-how” of food, Italy has nominated its cuisine as a UNESCO intangible heritage. It is precisely from the success of Made in Italy that the problem of Italian Sounding arises. It is believed that by promoting Italian culture abroad it is possible to counter this phenomenon.