From the Covid-19 health emergency entered our lives, the web continues to alleviate moments of isolation with ironic memes, photos and videos that, despite having been considered an irreverence to the masterpieces of Art and/or one of the many uses of irony to exorcise fear, they have favored the staging of video-graphic products with a strong ‘humor’ component. Within these premises, in the context of graphic design, this paper will evaluate aspects as the analysis of fashion environment as expressive language of living indoor during Covid-19 pandemic; the audiovisual languages and compositional criteria for the creation and multimedia communication of a video-graphic spot on Stay at home communication campaign. The video-graphic products were analyzed on the basis of: relationship between ‘humor’ message and supporting artwork; integration between image and photo-cinematography; figurative languages generative of graphic signs; duration of audiovisual spot; sound component as key to emotional reading; communication strategies.
From Art Image to Video/Comic-Image Learning. The Video Spot Stay at Home
Vincenzo Cirillo
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2023
Abstract
From the Covid-19 health emergency entered our lives, the web continues to alleviate moments of isolation with ironic memes, photos and videos that, despite having been considered an irreverence to the masterpieces of Art and/or one of the many uses of irony to exorcise fear, they have favored the staging of video-graphic products with a strong ‘humor’ component. Within these premises, in the context of graphic design, this paper will evaluate aspects as the analysis of fashion environment as expressive language of living indoor during Covid-19 pandemic; the audiovisual languages and compositional criteria for the creation and multimedia communication of a video-graphic spot on Stay at home communication campaign. The video-graphic products were analyzed on the basis of: relationship between ‘humor’ message and supporting artwork; integration between image and photo-cinematography; figurative languages generative of graphic signs; duration of audiovisual spot; sound component as key to emotional reading; communication strategies.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
