Multisensory Fruition Between Cultural Heritage and Digital Transformation

The current context is characterised by the speed of change in the technological sphere and in particular by the interconnection—to the point of overlaying—between physical and digital space. This stimulates consideration on the opportunities to explore the new frontiers of knowledge through advanced technologies and unprecedented cognitive-sensory perceptions, both from the user’s viewpoint and from that of the researcher. The chapter provides a critical-analytical reflection on accessibility and multisensory issues as fundamental tools for transferring multilevel knowledge between physical and digital. Based on this study, it proposes the configuration of immersive knowledge-sharing environments where cultural heritage and scientific research intersect, placing the user at the centre of experience. The augmented, multilevel fruition, the tracking within the multisensory environment of psycho-physiological and behavioural users’ data, together with the assessment of experience itself, have guided the design experimentations undertaken for the new layout of the Museum of Contemporary Mediterranean Ceramics in Cava de’ Tirreni. This was conceived as a multisensory and accessible phygital laboratory of inclusion and dialogue, a dynamic and adaptive space for sharing and experiencing knowledge.