After every global crisis, fashion has brought out the face of common sensibility, bringing to light the needs and desires of a society that, from time to time, has had to redefine its priorities and identity. In this sense, the COVID-19 emergency has generated an evolution in the ritual of dressing as we no longer dress according to the occasion but to a more general need for comfort and freedom of movement: outdoor and indoor merge in the wake of smart working towards a smart clothing that combines sportswear and formal wear. Against the backdrop of this passepartout clothing that is independent of the dress code, the accessory becomes the undisputed protagonist, a real jewel to be shown off in maxi format. The current economic crisis has seen an increase in the importance of high-end jewelry, which in 2020 has consolidated its role as a safe haven asset: the deposits of emeralds, diamonds and rubies are exhaustible resources, and precisely because of their increasing rarity they have represented an excellent “emergency” investment in the last year.
Da ogni crisi globale la moda ha tirato fuori il volto della sensibilità comune, portando alla luce le esigenze e i desideri di una società che, di volta in volta, ha dovuto ridefinire priorità e identità. In tal senso, l’emergenza COVID-19 ha generato un’evoluzione del rito della vestizione per cui non ci si veste più in base all’occasione ma in funzione di un’esigenza più generale di comfort e libertà di movimento: outdoor e indoor si fondono sulla scia dello smart working verso un altrettanto smart clothing che combina sportswear e abbigliamento formale. Sullo sfondo di questo abbigliamento passepartout che prescinde dal dress code, l’accessorio diventa protagonista indiscusso, un vero e proprio gioiello da esibire in formato maxi. L’attuale crisi economica ha visto crescere l’importanza dei gioielli d’alta gamma che nel 2020 hanno consolidato il proprio ruolo di beni-rifugio: i giacimenti di smeraldi, diamanti e rubini sono risorse esauribili, e proprio per la loro crescente rarità hanno rappresentato un ottimo investimento “di emergenza” nell’ultimo anno.
Smart clothing n’ maxi-jewels
Ornella Zerlenga
;
2021
Abstract
After every global crisis, fashion has brought out the face of common sensibility, bringing to light the needs and desires of a society that, from time to time, has had to redefine its priorities and identity. In this sense, the COVID-19 emergency has generated an evolution in the ritual of dressing as we no longer dress according to the occasion but to a more general need for comfort and freedom of movement: outdoor and indoor merge in the wake of smart working towards a smart clothing that combines sportswear and formal wear. Against the backdrop of this passepartout clothing that is independent of the dress code, the accessory becomes the undisputed protagonist, a real jewel to be shown off in maxi format. The current economic crisis has seen an increase in the importance of high-end jewelry, which in 2020 has consolidated its role as a safe haven asset: the deposits of emeralds, diamonds and rubies are exhaustible resources, and precisely because of their increasing rarity they have represented an excellent “emergency” investment in the last year.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
