The essay reflects on the contemporary scenery of the activities aimed at the production of goods that are based on assumptions oriented to processes of diffused aestheticization of dailylife. It deals with production of tangible and intangible goods at the center of phenomena that cause aesthetic inflation favored by the current economic model that imposes an unquestionable change of paradigm; from a type of strong industrial capitalism to an aesthetic and emotional one pinpointed artist (Lipovetsky, 2013). It’s eventual identify an heroic phase in the production of contents that are inseparable from their identity in the form of commodities and from the marketable value in symbolic-aesthetic terms; this phase is based on the invention of the daylife economies that occur between the economies of luxury and the emerging economies of diversified homogeneity. It’s a paradoxical combination of the product from the double opposing nature that is played between the industrial production of mass consumption and the goods that dialogue with the market, to adhere perfectly to the aesthetic-emotional needs of every consumer/use.
Of substance and sense. The dischronique contemporaneity of design and fashion
Maria Antonietta Sbordone
2018
Abstract
The essay reflects on the contemporary scenery of the activities aimed at the production of goods that are based on assumptions oriented to processes of diffused aestheticization of dailylife. It deals with production of tangible and intangible goods at the center of phenomena that cause aesthetic inflation favored by the current economic model that imposes an unquestionable change of paradigm; from a type of strong industrial capitalism to an aesthetic and emotional one pinpointed artist (Lipovetsky, 2013). It’s eventual identify an heroic phase in the production of contents that are inseparable from their identity in the form of commodities and from the marketable value in symbolic-aesthetic terms; this phase is based on the invention of the daylife economies that occur between the economies of luxury and the emerging economies of diversified homogeneity. It’s a paradoxical combination of the product from the double opposing nature that is played between the industrial production of mass consumption and the goods that dialogue with the market, to adhere perfectly to the aesthetic-emotional needs of every consumer/use.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
