The aim of this study is to investigate how the meaning-making resources of visual communication and spoken discourse are integrated and implemented to engage TED audiences in order to co-construct a discourse experience that leads to the acceptance of “ideas worth sharing,” the guiding principle at the basis of TED talks. The author demonstrates how these resources are expertly woven to facilitate credibility in a context where audience feedback is apparently limited and any discussion or criticism is completely absent. The study draws on the notion that the power of talk lies in its ability to reflect the cultural experiences expressed through language (Tannen, 1995). According to the author, it is this power that TED talks rely on, bringing back the way humans have always connected with each other through face-to-face encounters, which is the true essence of culture and community.
The Total Involvement Experience of Ted Talks. how to establish credibility through what you say and how you say it.
Margaret Rasulo
2019
Abstract
The aim of this study is to investigate how the meaning-making resources of visual communication and spoken discourse are integrated and implemented to engage TED audiences in order to co-construct a discourse experience that leads to the acceptance of “ideas worth sharing,” the guiding principle at the basis of TED talks. The author demonstrates how these resources are expertly woven to facilitate credibility in a context where audience feedback is apparently limited and any discussion or criticism is completely absent. The study draws on the notion that the power of talk lies in its ability to reflect the cultural experiences expressed through language (Tannen, 1995). According to the author, it is this power that TED talks rely on, bringing back the way humans have always connected with each other through face-to-face encounters, which is the true essence of culture and community.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
