Born from Positivism, industrial design brings itself to a constitutive conflict, for which the technical and irrational aspects are seen in terms of mutual exclusion. Existential themes, death, catastrophe, the sacred, mystery have indeed always remained on the margins of its culture. The post-modern project begins to draw from the shaded side inherent in the Modern Movement, made of doubts and ambiguities. The paper uses salient concepts of contemporary art theory, influenced by the psychoanalysis, and focuses on a specific design phenomenon: the rise of its dark side and of new aesthetic parameters. The paper shows how this cultural process, paradoxally, develops itself in the post-modernity from a utopia of total resetting to zero of the object, carried out by the radical avant-garde movements from the 70s.

Metamorphosis of design. The aesthetics of the dark side.

LA ROCCA F.;SCARPITTI C.
2017

Abstract

Born from Positivism, industrial design brings itself to a constitutive conflict, for which the technical and irrational aspects are seen in terms of mutual exclusion. Existential themes, death, catastrophe, the sacred, mystery have indeed always remained on the margins of its culture. The post-modern project begins to draw from the shaded side inherent in the Modern Movement, made of doubts and ambiguities. The paper uses salient concepts of contemporary art theory, influenced by the psychoanalysis, and focuses on a specific design phenomenon: the rise of its dark side and of new aesthetic parameters. The paper shows how this cultural process, paradoxally, develops itself in the post-modernity from a utopia of total resetting to zero of the object, carried out by the radical avant-garde movements from the 70s.
2017
LA ROCCA, F.; Scarpitti, C.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11591/388044
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