As tourism has become pervasive in a variety of communicative situations, so the communication activity via Web sites has expanded access to the genre of tourism press releases beyond the circles of professional journalists. In this paper, I interrogate the generic structure used to realise the moves with communicative purpose(s) of texts from a randomised corpus of press releases published on the ABTA website, and look into situated uses of linguistic resources that construct purpose(s) in the empirical data. Findings reveal that a combination of informative and promotional communicative purposes have a great impact on linguistic and discoursal features of the genre, with news press releases aiming to create an awareness for the organisation/brand tied to its tourism and travel-related products and services alongside marketing (advertising and sponsorship) communication strategies and online public relations.

Newsworthy or Market-oriented? Analysing the Genre of Web-mediated Tourism Press Releases for Rhetorical Move Structure and Communicative Purpose(s).

TESSUTO, Girolamo
2017

Abstract

As tourism has become pervasive in a variety of communicative situations, so the communication activity via Web sites has expanded access to the genre of tourism press releases beyond the circles of professional journalists. In this paper, I interrogate the generic structure used to realise the moves with communicative purpose(s) of texts from a randomised corpus of press releases published on the ABTA website, and look into situated uses of linguistic resources that construct purpose(s) in the empirical data. Findings reveal that a combination of informative and promotional communicative purposes have a great impact on linguistic and discoursal features of the genre, with news press releases aiming to create an awareness for the organisation/brand tied to its tourism and travel-related products and services alongside marketing (advertising and sponsorship) communication strategies and online public relations.
2017
Tessuto, Girolamo
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11591/377048
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