Investigating Change Processes and Practices in the Integration of Artificial Intelligence: A Narrative Inquiry Approach

This article aims to analyze how organizational actors describe their subjective positioning within change processes triggered by the introduction of Artificial Intelligence. Using a narrative approach, we investigated how individuals construct their identity in relation to AI—whether aligning with or distancing themselves from pre-existing organizational models—and whether the change is perceived as accepted, negotiated, or imposed. The stories collected illustrate how people interpret and experience transformation, contributing to a deeper understanding of the situated and subjective dimension of change management. By examining different narrative trajectories, the study contributes to a deeper understanding of how change management practices are enacted and reinterpreted in AI-mediated environments, emphasizing the human dimension of technological transitions.