LANDesign® HUB HUman Backup

The methodological approach of the ®LANDesign research laboratory builds off from the osmosis between research and teaching, and from their synergic involvement with placement activities. Students are prepared to develop an attitude towards Art and Science, cultivated in their dual theoretical-technical nature, aimed at sustainable regeneration of urban environment, as well as of design objects, and social relations, drawing on skills and operational hypotheses from experts, such as: sociologists / designers / architects / engineers / economists / agriculturalists / veterinarians / urban planners / artists / communicators / doctors, in a mirror relationship with the productive world. Students’ attitudes are deployed into projects of recovery of external areas abandoned to neglect converted into urban gardens (land design), projects of development of sustainable products (ethical design), projects for fostering responsible citizenship, with special reference to Nutrition-care and Self- Health- and Environment-care (food-pharma design). This contribution, after presenting innovative teaching methodology “tandem design” and an overview of the Pharma-Food Design 2023 Course projects whereby students have designed and prototyped products and services for health and well-being in the medical-care and healthcare fields, briefly illustrates the methodological rules underlying the Lab's research activities, synthesized by the dual e-duco/pro-duco motto, and describes the ERGO format: a travelling exhibit for placement, a hub terminal collecting and sorting ideas, contacts, opportunities and instances of constructive critical thinking in art, science and industry to foster educational regeneration, productive regeneration and sustainable regeneration. Ergo builds employability by integrating training, research and work