Neuro Digital Experiences for Adaptive Museums

The interaction between humans, space and advanced technologies evolves into a relationship of “confluence”, a “symbiosis” between the users’ diversified needs and the potential of technologies to return tailored experiences. Being able to analyze the users’ behavior and their cognitive and perceptual-sensory processes enables the structuring of adaptive experiences that place the user at the center of the process of learning and understanding cultural content. The paper provides a critical-analytical recognition of the current models of fruition and interaction used in museum environments with reference to “digital neuro-experiences”. In this regard, “information interchange” contributes to enhance the visitor experience, enabling the activation of a “silent dialogue” between visitors and artifacts and outlining adaptive trajectories with new opportunities for the valorization of cultural heritage.