Cultural Heritage communication between narrative and creativity. 3D Video Mapping Projection and new suggestions of Augmented Space

In the Knowledge Society, Cultural Heritage plays a fundamental role in the development of structured communities. The rise of digital communication in everyday life, has produced a deep effect on identities and cultures, transforming the shape of access and transmission of knowledge. In this effort, the application of digital innovative technologies to Cultural Heritage represents a new frontier of research, preservation, valorisation and communication, as well as new experiences for the cultural tourism sector. Indeed, these technologies extend the possibilities to act on the visitor’s experience, contributing to richer interpretations of the past, bringing new perspectives to questions of identity and culture and generating societal and economic benefits. Video mapping results from the interaction of video content (2D or 3D) projected on any surface, as historic buildings, monuments, archaeological sites. To obtain optimal results, it’s necessary that the projected content is designed specifically for the selected surface. These projections can also be interactive and this feature reveals a huge communication potential, when projections are aimed at promoting the historical and archaeological heritage. The result is a very intense and involving performance, which becomes an attraction and an instrument of participation and information for the tourists.