This issue aims to present a variety of approaches and methodologies to be applied to storytelling and narrative analysis in corporate communication from both corporate and discourse studies perspectives. In particular, the possible ‘encounters’ between linguistic and corporate studies in terms of investigation of promotional strategies and corporate identity through a variety of methodological lenses are investigated. More specifically, the questions this issue will attempt to consider, analyse and debate include the following research questions: - To what extent do narrative approaches contribute to corporate identity and promotion? - What are the relevant features characterizing storytelling in corporate communication? - How has corporate storytelling evolved due to its application to social media?
Narrating and communicating business ‘stories’- multifaceted approaches to corporate communication
Stefania D'Avanzo
;
2021
Abstract
This issue aims to present a variety of approaches and methodologies to be applied to storytelling and narrative analysis in corporate communication from both corporate and discourse studies perspectives. In particular, the possible ‘encounters’ between linguistic and corporate studies in terms of investigation of promotional strategies and corporate identity through a variety of methodological lenses are investigated. More specifically, the questions this issue will attempt to consider, analyse and debate include the following research questions: - To what extent do narrative approaches contribute to corporate identity and promotion? - What are the relevant features characterizing storytelling in corporate communication? - How has corporate storytelling evolved due to its application to social media?I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
