Art and Fashion a New Approach New Forms of Value Fulfil at the Intersection of Fashion and Art

Abstract FashionassuchwasbornfromtheFrenchcouturierswhomadeitawork between Art and handicrafts; the ability of the master craftsman fully fulfils the desire to sublimate the image of the woman, as an expression of the aesthetics of the time. Art itself provides an inexhaustible reservoir of artistic intentions, to be poured into the ravenous world of fashion; the transfiguration and implementation of Art in fashion takes place thanks to the many craftsmen’s craftsmanship, that transfer the artistic intentions into manual work practice, characterized by incessant creative rituality. Pouring the contents of the Art into fashion, with common or less common materials and techniques, depends directly on the couturier. The artisan culture’ evolves according to the requests for creative implementation; keepers of the “artistic” knowledge that comes from the Arts and Crafts, Jugenstjil and Art Nouveau movements. The latter expressed the idea and all the intentions of total Art. Fashion saw, through the lens of total Art, therefore, acquires new value. Although it has been marginalized, because it is contrary to the industrial organization and the schematization of each production phase, typical of modernity—the origin of fast fashion—, it favours, conversely, the exclusivity of the handmade which corresponds to practices, related to space and time for their realization. How does fashion evolve, from couturiers to industry, to the complexity of a heterogeneous system, up to the latest expression of the savoir-faire of luxury? The latter is closely connected to the new expressions of trans-modernity and the all-contemporary obsession with widespread aestheticization, promising the emergence of artification of fashion.