Newstand design "PANEquotidiano"

Newsstand design “PANEquotidiano” "No meaning can be transmitted if it is not given a form. Every meaning needs a support, a vehicle, a vase". (Kubler G. 1976) The newsstand, kiosk used for the sale of newspapers and magazines, represents an identifying sign of the places, "the shape of time", indicates squares and streets, is a "vasel" also symbolic of culture and food for the mind, microcosm in which thousands of printed pages station for a short time - newspapers only for one day. The newsstand is an alternative against the mortification of the news facilitated by the indiscriminate use of digital technologies, which accustom to withdraw any contribution, article, reflection from a library already existing in the software. Signs, drawings, images and words are represented on floors without thickness and without smell, annihilating the reader's explorative / creative capacity. Meanwhile, the crisis in the printed paper requires retailers to sell other items (made in China) and various services that take away value from the container (newsstand) and content (daily newspaper). How to prevent these kiosks from becoming contaminated and globalized by selling objects without a local identity? Distributing gadgets and souvenirs made in the world? Without taste? How to "produce" a plus in the same container to facilitate and enjoy the purchase of the newspaper in an appropriate way? The PANEquotidiano format combines two meanings in the same "vase": the bread and the daily newspaper have the same life cycle, daily, and the same value, anthropological and cultural. A newsstand to contribute to “disseminate a new humanism that acts as a generational glue through a review of the inheritance concept, or of an ongoing heritage formed by resources intended as lot, which, declined as an income statement, create solidarity, peace, trust, work with art and quality of life.” as written by Carmine Gambardella in the Introduction to the XVII Forum "World Heritage and Legacy".