THE SYSTEM OF TERRITORIAL DESIGN SYSTEMS. CULTURAL TOURISM, CRAFTSMANSHIP AND DESIGN FOR THE LOCAL DEVELOPMENT OF THE PRODUCTION ENTERPRISES OF EXCELLENCE IN SOUTHERN ITALY AND MADE IN ITALY

The virtuous interaction between the “Culture of Project” and the competence in “Know-how” had been experienced for years in several areas of Italy, and now constitutes one of the most meaningful features of the Design in Italy. Moreover, after the rediscover in recent times of the Craftwork, thanks also to some essays, as the writing of the American sociologist Richard Sennett "The Craftsman". So, the proposal is based on the possible cooperation among designers and artisans in innovating, in the wider sense, the Design activity, in order to encourage the development of local craft-based production, by creating a Regional Museum System of Design and Applied Arts in the five less-developed Regions of Southern Italy. The “System of the Systems” is conceived as a whole, constituted of five single museums to be selected among the centers of excellence of each Region; furthermore, the interaction of the pair “museum-enterprise” will characterized every regional, physical and virtual System, which will have a "center" strategically located under the aspect of the tourist service, to work as "museum of companies". The final aim is to allow companies of Southern Italy to take part in the “Made in Italy” process, so spreading the Italian Handmade as the Design of Italy.