Precious design_creative cultural artifacts

The contribution starts from the enlarged meaning of the term jewel, precious metal ornament worked, or, object finished with great care, a precious cultural artifact simbol "in the time of generation to generation, the state of the knowledge, the material and intangible heritage that comes to us from the past (...) a revisitation of the concept of inheritance, or of heritage in the making formed by resources intended (...) that, declined as in an income statement, create solidarity, peace, trust, work with art and quality of life” (C. Gambardella, XVII Forum, 2019). The paper intends to provide the reader directions on: the characteristics of the jewel-substitute object (De Fusco, D'Auria, 1992) with respect to measurement, system and form;the concepts of function, form, functional aspect of the form, morphology, basic type and functional-based typology, typological sequence to recognize the formal variability of composition of the parts of the artifact to be used also in different ways: accessory-jewel; the formative and design process e-duco/pro-duco, born from the cultural recovery, of the materials of the territory, for the design of artifacts precious or the beauty and well-being of people; description of the precious micro-collections made with natural elements, born from the relationship between culture and creativity: Corall, Aurea Mile, Colligo, Gioglio, precious contaminations responding to 3 F (form, function, feasibility) and 3 E (ecology, economics, empathy).