CHIOSCO MEDITERRANEO - 2° PREMIO CONCORSO INTERNAZIONALE DI DESIGN: "LE 5 STAGIONI_il Design e il nuovo volto dei locali pizzeria" - II edizione - SEZIONE OPENING promosso da POLI.design - Consorzio del Politecnico di Milano con il patrocinio di ADI (Associazione per il Disegno Industriale), AIPi (Associazione Italiana Progettisti in Architettura d'interni), AIAP (Associazione per la Progettazione Visiva) e Restaurant Design - Corso di design per l'innovazione di ristoranti e locali pizzeria.

The stand is situated in the Cedars Garden within Monumental Overseas Exhibition of Naples and represents the practical action of the applied research project [Mediterranean Diaeta: LANDesign/Ali-mentazione] ®. The Mediterranean Kiosk provides Mediterranean cuisine and pizzeria, from farm to fork at km 0,048 (the walking-distance of a snail in one hour). It’s a call to eating, walking, living, in a slow way, to re-establish a new focus on gestures and values shadowed by the hyperactivity of a consumer and fluent society. In the Kiosk, the topic is feeding and nutrition, not only from the organic point of view but also from the poltical, ethical and intellectual way. Nutritional education and foods resources are the main theme also for the design students. The interaction, between undergraduates and scholars at every levels, actives a virtuous process about edible food awareness towards an holistic approach. Inside a civilized and human community, eating isn’t only a biologic need to feed and nourish themselves but also a cultural need: eating by choosing and cutting down the usages in regard to the world and its resources. Starting from didactic experiential reflection, it’s possible to investigate a real dimension lighted up of anthropologic and ethic features. Furniture solutions are diversified from 0 to 101 years, using revolutionary and sustainable materials and technology; hailing the children, we have recycled boxes and frames of regional garden centers later changed in stackable seats and tables measured depending on the age. For the adults, we employ wavy cardboard’ furniture resulting from the transformation regional pulping mill of Formaperta characterized by foldable elements certificated FSC®, COC® e EPD®. Mediterranean Kiosk is a replicable format, like an activity of virtuous chain in accordance with 3F plus 3E (form, function and feasibility + economy, ecology and emotion) linked to the food: the users become co – makers and co – designers declinable in every different places, to publicize the value of the food, the culture and local products. The food is culture when is produced, when is prepared, when is savored (M. Montanari). The pizza, a boomerang of water and flour, colors and tastes, memory and perfumes, custom and sounds, piennolo (it is a grape tomato grown in Campania in particular near Vesuvio) and passion, is the symbol of hybrid actions between creativity (wings), science (mind) and food (action). The Kiosk is configured like a Mediterranean diaeta, in other words as a space of roman house designed for the hospitality and relationship, a place where we spread the pizza’ culture, we organize exhibitions, landesign seminars, didactic and creative workshops about agriculture, food and cuisine for the International and Inter-academic MASTER [Mediterranean Diaeta: LANDesign/Ali-ment-azione] ® e-ducating to the feeding of five senses plus one, good sense.