Managerial insights from servitization literature: preliminary descriptive results from a content analysis

Servitization, meant as the addition of services to the product, is one of the most relevant phenomenon of the modern economy. Although the concept was described many years ago, only in the last decade, many authors, coming from different research streams, have been dealing with servitization. While literature is rich, it results quite fragmented, lacking in classifications of the mainstreams and of the practices and techniques useful to carry out servitization. Thus, the aim of this paper is to map and analyze the existing managerial literature on the servitization in order to identify its general characteristics and describe the managerial implications that it is possible to draw upon. The analysis of the literature was carried out through the content analysis technique.