MARTUSCIELLO S, MORELLI M D (2014). CULTIVARS: cultivating culture in art. In: Carmine Gambardella. (a cura di): Carmine Gambardella, Best practices in heritage conservation and management From the world to Pompeii. vol. 46, ID 136 p. 998-1007, Napoli: La scuola di Pitagora editrice, ISBN: 978-88-6542-347-9, Aversa | Capri, June 12th- 14th, 2014

Cultivars: cultivating culture in art, third prize in the Competition " ARS - Art that creates social employment", sponsored by Accenture Foundation with a special mention from the Italian Ministry of Heritage and Cultural Activities and Tourism, is aimed at the development of a system to build places of the heritage of Campania with agricultural activities and food, generate employment for long-term social, in the Abbey of San Lorenzo ad septimum at Aversa, in the Mostra d’Oltremare of Naples, in the ancient city of Pompei. Children, citizens, tourists become "travelers" and are invited to participate in workshops in creative exploration. The workshops are divided into three phases: historically, the Architecture is lived - not seen with paths dramatized; naturally, the garden is explored through agricultural operations of planting, harvesting, creatively, diaeta the ingredients of the Mediterranean - Unesco heritage - are collected and processed in laboratories in the gardens of cooking in a convivial. The project is a response to EXPO 2015 which calls for a major emergency AAA Architecture, Agriculture, Food. CULTIVARS integrates three factors relying on food vector. The project includes the implication of associations and third sector organizations in the activities of creation and management of green spaces and laboratories and the involvement of design students in the project of memorabilia that will be marketed.