Civic Uses Identity of Rural Heritage: The Investigating Landascape

During an historical era dominated by mass production, traditional theories about economic development have spurred a land use in an increasingly reductive and instrumental way, so producers-consumers were replaced by ihabitants, sites by places and the economic region has taken the place of the the historical region and bio-region. So it’s attending to a "deterritorialization" of interventions, designed and implemented under rational logic, more and more distant and independent from any relationship with the place and its environmental and cultural uniqueness, so from its identity. Therefore progress in techniques of agricultural production, forestry, industrial and minig and also common practice about land use planning and urban design so, more generally, global economic change effects carry on, in many cases, to accelerating landscapes transformation processes worldwide. The necessity to manage these methodologically changes comes from these abovementioned issues, and thus it’s really very impotant to organize a strategic process for a new policy in favor of landscape, which is one of the main attractors supporting local cultures and uniqueness management and conservation. European territory is occupied for about 90% of its surface by rural areas having scenic values of different nature. The search of landscape quality has the aim, between the main goals, to achieve environmental , social and economic sustainability. These requirements represent aspirations wished by different local communities, to achieve a greater degree of social welfare (the development of local consciousness and awareness, and the capacity to self-governn its own territory, is a first step that, through CAP “second pilar”, EU has made in favor of protection and enhancement of local identities). Therefore it appears fundamental starting from small local identities, intending to preserve and manage the countryside, reversing the negative trend regarding the increase of urban sprawl, “concrete diffution”, and neglect lands to the detriment of the loss of the utilised agricultural area, sylvan-pastoral areas and forest areas, which have a high ecosystems as well as cultural, historical and aesthetic value. civic use of fallow lands, or of unfarmed or deserted ones, could represent an important in "collective" use value, currently undervalued or forgotten, which helps to establish a close relationship between land, community and individual actors. These issues have strategic importance to natural and built italian heritage, and thus, starting from europeans strategic landscape documents, it’s possibile to increase and validate best practices, which are indispensabile to mantain the whole european identity. The protection of rural landscape identity can riconquer by processes of local knowledge involvement, increasing the investigation about environmental, aesthetic and cultural heritage, facilitating and involving, in this way, boundary and multi-sectoral branches for promoting the heritage inherited.